Head of Sales (South)

The Head of Sales is a pivotal leadership role at Redsquid, responsible for driving revenue growth, shaping commercial strategy, and creating and leading a high-performing sales team. This role blends strategic vision with operational execution, ensuring that customer relationships, partner ecosystems, and internal sales practices are aligned to deliver scalable and sustainable growth.

About The Job

Location: (HQ Borehamwood)
Permanent, Full-time
Monday to Friday: 37.5 hours per week

This includes developing and strengthening client relationships through regular engagement, identifying opportunities for growth, and overseeing the creation of tailored digital roadmaps and QBRs to increase recurring revenue, project work, and strategic partnerships.

The role is also responsible for enhancing overall commercial performance in the region by embedding scalable sales practices and supporting business development initiatives. A key part of the remit involves shaping deal structures, pricing strategies, and ensuring all commercial practices are clearly documented, communicated, and aligned with operational and sales objectives—as well as broader company policies.

Duties & Responsibilities

Team Management

Inspire, coach, and develop the sales team to exceed performance targets.
Foster a culture of accountability, innovation, and continuous improvement.
Collaborate with People & Culture to build succession plans and talent pipelines. Ensure development plans are in place and followed by the account management team to follow the company’s vision

Customer First Approach

Ensure a customer first culture where the sales and account management team develop close relationships that foster Redsquid’s value as their technology partner.

Strategic Leadership

Define and execute the commercial strategy across all customer segments.
Lead the development of digital roadmaps tailored to individual customer needs.
Identify and pursue new revenue streams, including upsell, cross-sell, and project-based opportunities.

Customer & Partner Engagement

Build and maintain strategic relationships with key customers and partners.
Ensure regular engagement and feedback loops to strengthen retention and satisfaction.
Represent Redsquid at industry events and partner forums.

Commercial Excellence

Oversee deal structuring, pricing strategy, and bid development.
Ensure all commercial practices are documented, communicated, and compliant.
Drive margin optimisation and profitability across the portfolio.
Developing accurate and consistent deals and bids across the group.

Sales Performance

Tactical plans for selling our IT and UC products and services, built on in-depth knowledge of both the technologies and the sales process.
Work closely with the account management and sales team by assisting them on customer meetings and ensuring digital roadmaps and QBRs are being developed for each customer.
Analysing sales, marketing, finance, and other data to gain insights into how to improve performance and maximise growth.
Managing contract negotiations and building our commercial acumen.
Oversee and manage Out Of Contract targets with strategic planning to ensure a consistent level
Analyse sales performance of the team and that targets are consistently met
Analyse the company’s commercial performance and find opportunities to optimise margins
Create and analyse sales, marketing, finance and other reports to gain insights into how to improve performance and maximise growth on an individual, team, entity and group level

Skills and Experience Required as a Head of Sales

Minimum of Bachelor’s degree is required
Hands on commercial experience in a telecoms/IT business
Management experience of sales teams
Experience working with multiple levels of management and colleagues
Highly efficient in operating Excel
Proven skills in negotiation, analysis, logic, problem-solving, crisis management, and leadership
Excellent written and verbal communication skills; solid organisational and interpersonal skills
Great interpersonal skills
Ability to handle multiple tasks, projects, and relationships
High detail-oriented and motivated
Strong business judgment and excellent presentation skills showing clear analysis

Need to be Capable of

Technical Capability

Uses technical / job knowledge and experience to meet and exceed job requirements / customer expectations. Efficiently manages workload and projects within set timelines and to agreed budget, achieving set objectives.

Customer Focus (internal and external customers)

Nurtures relationships by recognising and delivering on internal and external customer’s needs and opinions. Helps others to understand the implications of their decisions. Develops and sustains productive internal and external customer relationships.

Innovation & Influencing

Embraces creativity, innovation and is open to new ideas. Innovates to improve current working practices / products / technologies to provide business opportunities and results. Successfully influences others to accept and support an idea/proposal/plan.

Problem Solving

Takes initiative to identify current and potential problems and determines the best solution. Identifies the cause of problems and key issues through investigation; identifies effective, logical and practical solutions.

Strategy & Planning (incorporating Business Awareness)

Understands the needs and direction of the business in context of market opportunities and threats, anticipates and develops business priorities to meet these. Embraces change and drives to improve current working practices / products/technologies to grow the business.

Redsquid Communications Ltd is an equal opportunity employer. We take all reasonable steps to employ, train and promote employees based on their experience, abilities, and qualifications, without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic or national origins and caste), religion or belief, sex, or sexual orientation.

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