Director of Marketing

We’re looking for a highly creative, hands-on Director of Marketing who leads towards a clear vision. You’ll own Redsquid’s marketing end to end: strategy, brand, demand generation and the team that delivers it. You’ll keep us evolving, trying new ideas before the rest of the industry does. This is a player-coach role: you’ll set direction and still write the brief, build the dashboard and ship the page yourself.

About Redsquid

Redsquid is a UK-based, B Corp-certified MSSP and MSP. We bring together telecoms, IT managed services, connectivity, cybersecurity and AI services, backed by our own UK-based SOC and the ASPECT AI/ML platform.

We’re growing through a buy-and-build strategy, with a £250m revenue ambition and several acquisitions already behind us. Every employee is a shareholder through our EMI scheme, so the growth is shared. As Director of Marketing, you’ll also join our leadership EMI scheme.

Key responsibilities

Strategy and planning

Build and own the group marketing strategy, tied directly to sales targets and the £250m growth plan
Set the annual marketing plan and budget, and report on return against it
Define our positioning across telecoms, managed IT, connectivity, cyber and AI services

Brand

Own the Redsquid brand and design system, and keep every touchpoint consistent with it
Lead the website and content programme, including the pages now in development
Tell the story of what makes us different: B Corp status, our UK SOC, ASPECT, and employee ownership

Creativity and innovation

Set a bold creative vision for how Redsquid shows up, and bring the team with you
Keep us ahead of the industry: spot new channels, formats and ideas early, and act on them
Run a steady stream of small experiments, keep what works, and drop what doesn’t quickly
Challenge the conventions of IT and telecoms marketing so we stand out, not blend in

Demand generation (hands on)

Plan and run campaigns across digital, email, events, partner and account-based marketing
Build a pipeline engine with Sales, with clear lead definitions, handover rules and shared targets
Get into the detail yourself: briefs, copy, campaign builds, CRM and marketing automation

Acquisitions and integration

Bring acquired brands, customers and marketing teams into the Redsquid brand quickly and well
Plan customer communications through each acquisition

Partners and internal communications

Work with our Partner team on vendor co-marketing and funding
Support internal and employer brand communications, including recruitment marketing

Team leadership

Lead, coach and grow the marketing team, hiring for the roles the capacity plan shows we need
Manage agencies and freelancers where they add more than an in-house hire

AI and team capacity

You’ll build a marketing function designed around AI from the start, not one that adds AI later. We expect you to use these tools daily yourself and to plan headcount with them in mind.

Map the marketing workflow and decide which tasks AI handles, which people own, and where they work together
Build a capacity plan that shows the output each hire adds on top of AI, before we approve new roles
Use AI across content, research, personalisation, campaign operations and reporting, with clear quality and brand checks
Set rules for accuracy, data protection and client confidentiality in AI-generated work
Train the team to work this way, and measure the time saved and quality gained
Work with our AI Transformation and Enablement team to share what works across the group
Use our own AI services as live case studies, so marketing shows clients what we sell

What success looks like in the first 12 months

A marketing strategy and plan agreed with the exec team within the first 90 days
A clear creative vision for the brand that the team and the business can describe
An AI-enabled capacity plan that shapes every marketing hire
Marketing-sourced and marketing-influenced pipeline tracked and agreed with Sales, with targets hit
The new website live, with the brand applied consistently across the group
A regular rhythm of new ideas tested, with at least a few that set us apart in the market
A repeatable playbook for bringing acquired brands into Redsquid
A team that is growing, capable, and working confidently with AI

Experience and skills

Essential

Senior B2B marketing leadership in technology, managed services, telecoms or cybersecurity
A portfolio of creative, original work that made a brand stand out in its market
A track record of building pipeline that Sales values, with numbers to show for it
Recent, hands-on delivery: you still write, build and launch campaigns yourself
Practical, daily use of AI tools in marketing, with examples of workflows you’ve built
Experience growing a team, including deciding what to hire, automate or outsource
Strong command of marketing automation, CRM and analytics
Commercial judgement and comfort owning a budget

Desirable

Brand integration through acquisitions or a buy-and-build model
Partner and vendor co-marketing in the IT channel
Experience in a purpose-led or B Corp business

How you work

You lead with a vision and help people see where we’re going and why
You’re restless and creative, always looking for the next idea
You’d rather try something new and learn than wait for certainty
You’d rather do the work than describe it
You set a clear direction and let people own their part
You’re curious about new tools and honest about what they can’t do yet
You care about the people you lead and the business you’re building

Reporting and key relationships

Reports to: Group Managing Director
Leads: the marketing team, plus agencies and freelancers
Works closely with: Sales leadership, the Partner team, AI Transformation and Enablement, the People team, and integration leads on acquisitions

Why Join Us?

Be a Changemaker: Play a vital role in shaping Redsquid’s future through innovative UC solutions.
Collaborative Environment: Work alongside a dynamic, forward-thinking team that values your ideas and expertise.
Professional Growth: Access opportunities to expand your skillset and thrive in a role with real impact.
Exciting Challenges: Lead UC initiatives through a transformative acquisition journey that positions Redsquid as an industry leader.

Redsquid Communications Ltd is an equal opportunity employer. We take all reasonable steps to employ, train and promote employees based on their experience, abilities, and qualifications, without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic or national origins and caste), religion or belief, sex, or sexual orientation.

Apply now for success